Privacy Policy
Best of Britain Holidays Ltd
Trading as: Best of Britain – Yorkshire Day Tours
Website: www.bobholidays.com
Email: enquiries@bobholidays.com
Effective date: May 2026
This Privacy Policy explains how Best of Britain Holidays Ltd collects, uses, stores and protects your personal information when you visit our website, make an enquiry, book a tour or travel with us.
Introduction
Best of Britain Holidays Ltd (“we”, “our”, “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you:
- Visit our website;
- Contact us with an enquiry;
- Make a booking with us;
- Travel on one of our tours; or
- Interact with us through social media, reviews or other communications.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.
Who We Are
Best of Britain Holidays Ltd is the data controller responsible for your personal information.
Registered Office:
Clovelly
Stockton Road
Thirsk
YO7 1BA
United Kingdom
Email: enquiries@bobholidays.com
Privacy Information We Collect
We may collect and process the following information:
Personal Information
When you make an enquiry or booking, we may collect:
- Your name and title;
- Postal address;
- Telephone number;
- Email address;
- Booking and tour information;
- Any information you provide when contacting us.
Payment Information
We do not store or process your payment card details directly.
Payments made online are securely processed through FareHarbor’s booking system. FareHarbor acts as a separate data controller and processor and has its own Privacy Policy and security procedures.
Website Usage Information
Our website uses cookies and similar technologies to collect limited technical and usage information, including:
- IP address;
- Browser type;
- Device information;
- Pages visited;
- Time spent on the website;
- General website usage statistics.
This information is used for website analytics and to improve the performance and usability of our website.
Photographs and Videos
During tours we may occasionally take photographs or videos for promotional and marketing purposes, including use on:
- Our website;
- Social media channels; and
- Printed or digital promotional materials.
We aim to do this respectfully and sensitively and will not intentionally identify individuals by full name without permission.
If you prefer not to appear in photographs or videos, please inform your Tour Guide at the start of the tour and we will make reasonable efforts to respect your wishes.
We take particular care when photographs may include children and will avoid using identifiable images of children prominently without appropriate permission.
How We Use Your Information
We use your information for the following purposes:
- To respond to enquiries;
- To process and manage bookings;
- To communicate with you regarding your tour or booking;
- To provide customer support;
- To improve our services and website;
- To comply with legal and regulatory obligations;
- To manage customer feedback and reviews.
We do not sell your personal data to third parties.
We do not send marketing emails or newsletters unless you have specifically requested them or consented to receive them.
After your tour, we may contact you once to invite you to leave a review, including through services such as TripAdvisor or Google Reviews. You are under no obligation to leave a review and may ignore or delete the invitation.
If you voluntarily submit a review or testimonial to us, including through third-party review platforms, we may display or repost that review on our website, social media channels or marketing materials. We will normally display only your first name and general location unless you have otherwise agreed.
Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases for processing your personal data:
- Contract – where processing is necessary to fulfil your booking or respond to your enquiry;
- Legitimate Interests – for customer service, business administration and improving our services;
- Consent – where required for optional communications or certain photography uses;
- Legal Obligation – where we are required to retain or disclose information by law.
Data Retention
We retain booking and customer information only for as long as necessary.
Customer booking data is generally retained for the current calendar year and the previous calendar year, after which it is securely deleted unless a longer retention period is required by law, accounting obligations or legitimate business purposes.
Privacy and Data Security
Your information is stored on secure, password-protected systems located within the United Kingdom.
We take reasonable technical and organisational measures to safeguard personal data against:
- Unauthorised access;
- Loss;
- Misuse;
- Disclosure;
- Alteration; or
- Destruction.
While we take security seriously, please note that transmission of information over the internet is never completely secure and any transmission is at your own risk.
Cookies
What Are Cookies?
Cookies are small text files placed on your device when you visit a website.
They help websites function properly, improve user experience and provide information about website usage.
How We Use Cookies
We use cookies to:
- Analyse website traffic and usage patterns;
- Improve website functionality and performance;
- Understand which pages are most useful to visitors.
The information collected is used for statistical and analytical purposes only.
Managing Cookies
Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline or delete cookies if you prefer.
Please note that disabling cookies may affect certain website functionality.
Third-Party Websites
Our website may contain links to third-party websites.
Once you leave our website, we are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party sites you visit.
Social media platforms and third-party review websites may independently collect and process your personal information in accordance with their own privacy policies.
Sharing Your Information
We may share personal information with trusted third-party service providers where necessary to operate our business, including:
- Booking and payment providers;
- IT and website service providers;
- Professional advisers;
- Regulatory or legal authorities where required.
We require third parties to respect the security and confidentiality of your personal information.
We do not sell, rent or trade personal information.
Some third-party service providers may process data outside the United Kingdom. Where this occurs, appropriate safeguards are used in accordance with UK data protection law.
Your Privacy Rights
Under UK GDPR, you have rights regarding your personal information, including the right to:
- Request access to your personal data;
- Request correction of inaccurate information;
- Request deletion of your information in certain circumstances;
- Object to or restrict processing;
- Withdraw consent where processing is based on consent;
- Request transfer of your data where applicable;
- Lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise your rights, please contact us at:
Email: enquiries@bobholidays.com
Or write to:
Best of Britain Holidays Ltd
Clovelly
Stockton Road
Thirsk
YO7 1BA
We may need to verify your identity before responding to certain requests.
We do not normally charge a fee for data access requests unless requests are excessive, repetitive or unfounded.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk if you believe your data has been handled improperly.
Related Pages
You may also find these pages useful:
- Day Tours of Yorkshire
- North York Moors & Whitby Tour
- Yorkshire Dales Tour
- Herriot & The Yorkshire Dales Tour
- Private Tours of Yorkshire
- Contact Us
Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated effective date.
We recommend checking this page periodically to stay informed about how we protect your information.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
Best of Britain Holidays Ltd
Email: enquiries@bobholidays.com